Current situation analysis and development trend o

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Analysis of the current situation and development trend of self-adhesive label printing in China (Part I)

since China introduced self-adhesive label printing technology from Japan in the early 1970s, China's self-adhesive label printing has gone through 30 years. In the past 30 years, the self-adhesive label printing industry in China has developed rapidly and its level has been improved rapidly. At present, the label printing quality of some high-level printing plants in coastal cities has reached or approached the world's advanced level

from the above experiments, we can see that the development of self-adhesive label printing market depends on the development of label application market and application field. Over the past 30 years, China's economy has developed rapidly, and the reform and opening up have made many foreign-funded enterprises enter the Chinese market one after another; At the same time, domestic enterprises are in line with international standards, and great changes have taken place in the packaging and decoration of goods. Now, self-adhesive labels have been widely used in daily chemicals, petroleum, cosmetics, medicine, supermarkets and other fields

due to different regions, different levels of economic development and different application markets, the development of China's self-adhesive label printing industry is extremely uneven. In coastal cities, the development of self-adhesive label printing is early, and with the entry of foreign-funded printing enterprises (mainly enterprises from Hong Kong SAR, Taiwan Province and Southeast Asian countries), the printing processing capacity and printing level of self-adhesive labels are very high; In the mainland and remote provinces, the printing level of self-adhesive labels is very low, and some areas are even blank. Therefore, self-adhesive label printing has a lot of room for development in China, especially in the central and western regions. 1、 The current situation of self-adhesive label printing industry

China's self-adhesive label printing enterprises can be roughly divided into four categories or four levels, namely: primary level, intermediate level, medium and high level and high level, according to their different geographical scope, end customer types, label application scope, hardware equipment level and software technical force. Different levels have their own characteristics and customer groups. It is worth pointing out that the level of the printing factory is not necessarily proportional to the economic benefits it obtains, but depends on the market demand of different levels in various regions and the self-management of the printing factory

primary level

* label product features

label products processed by primary self-adhesive label printing plants, special extensometers or strain gauges show the elongation of standard tensile samples. The point is that the layout is simple, generally based on simple lines, words and tables, equipped with a small number of color eye-catching images and small areas of field. Its users have low requirements for the printing quality of label products, and there are no strict standards. Another characteristic of this kind of label is its large quantity and single variety

* basic users

the end users of primary self-adhesive printing plants are mainly industries that use VIP (variable information printing) labels. Jinan new era Gold Testing Instrument Co., Ltd. now informs you of relevant differentiated labels, such as supermarkets, stores, electronics, warehouses, household chemicals, pharmaceuticals and other industries. These customers generally need to print (or write) the labels of finished products twice. For example, for labels used in supermarkets, the product name and price should be marked on the electronic scale before labeling; For labels used in stores, especially in the construction industry, the price should be printed on the label surface with a price gun, and then the label should be pasted on the commodity surface; For blank labels, the barcode printer should be used to randomly print product information during the production process, such as production date, product serial number, etc

other customers are enterprises that use simple color labels and have low requirements for label printing

therefore, the primary self-adhesive label product has a simple structure and is easy to process

* application materials

are mainly matte paper materials, such as thermal paper, heat transfer paper, matte paper with (without) coating, and a small amount of coated paper and mirror coated paper. In terms of film, it is mainly made of silver colored PET materials, with a small amount of BOPP, PVC, etc

* printing equipment

almost all such printing plants mainly use relief printing, and a few use silk printing (very few manufacturers use flexographic printing), and the ink used is mainly oxidation polymerization offset printing ink, but a few manufacturers have used UV ink, or are ready to use UV ink. The equipment used are label printing machines in the form of flattening and circular flattening, such as those produced in Japan in the early days (such as Iwasaki, Zhiji, Enda, FSK, etc.), Korean equipment that has entered the mainland market of China in recent years and equipment from Taiwan Province of China (such as luotie, Wanxun, Dasheng, shiluofa, etc.), as well as a large number of domestic similar equipment (such as similar equipment manufactured by printing machine factories such as Taihang and Shijiazhuang)

silk printing is mainly manual, which is mainly used for pet label printing. Generally, printing plants that mainly print electronic labels are generally equipped with web printing machines. In addition, web flattening die-cutting machine and small Slitter are also necessary equipment for such manufacturers

intermediate level

* label product features

in addition to the self-adhesive label products that can be processed by primary enterprises, intermediate level printing plants can also process more complex label products, including color prints based on eye-catching overprint, and these products are mainstream products. Customers have certain requirements for product quality, such as the hue of batch products, the overprint accuracy between color groups, the same color density of batch products, etc

* basic users

the basic users of such labels are in the pharmaceutical, general cosmetics, daily chemical and other industries, of which the label products of the pharmaceutical industry are the focus. Because the characteristics of medical labels are just in line with the equipment capacity and technical level of intermediate label printing plants. Another characteristic of intermediate label printing enterprises is that the types of customers are relatively complex. Printing products include both short version products and long version products

* application materials

in order to meet the requirements of label structure, intermediate label printing enterprises should choose materials with good smoothness and high coating strength to adapt to the process characteristics of color eye and large-area field printing. Coated coated paper and mirror coated paper are the most commonly used materials, and a small amount of film materials (such as PE, PP, PET) are also commonly used by intermediate label customers. The types of materials used by intermediate level label customers are complex and the quantity is uncertain

* printing equipment

the way to distinguish between primary printing level and intermediate printing level is to look at the equipment capacity and equipment level of the printing factory

in addition to the equipment of the primary level printing plant, the intermediate level printing plant also has a semi rotary label machine, that is, a circular embossing press with reciprocating paper feeding, and the drying method of the ink is UV curing. At present, domestic manufacturers use the 300 type label machine produced by Tianjin lindco, as well as the equipment such as Iwasaki and Santao from Japan and the similar equipment produced by wanman and other manufacturers from Taiwan Province

the characteristic of this kind of equipment is that it is suitable for label printing in a variety of formats and batches. When changing the label variety, the printing roller does not need to be changed. The size of the label can be adjusted by adjusting the paper feeding step, and the adjustment and operation are simple and easy to master. The disadvantages of this kind of equipment are: the equipment itself has no dynamic tension control and overprint deviation correction system, the paper feeding route is too long and there is no paper guide wheel, so the requirements for raw materials are very high; The printing accuracy of the equipment is general, and it is usually necessary to cooperate in plate making. Therefore, this kind of equipment is suitable for printing general color eye tone labels

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